Since our inception 15 years ago, INFINIT has been a world leader in the custom nutrition movement. We’ve been creating customized, all-in-one isotonic solutions designed to both hydrate and eliminate the need for any gels, salt pills or extra food to fuel the world’s most demanding endurance sports for years. The launch of a Custom Protein Recovery platform, with the ability to create personalized protein blends for each individual, was a natural progression for us.
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Posted in Products and News
Here at INFINIT Headquarters, our team of formulation specialists talk to a LOT of people throughout the year. One of the biggest “complaints” we hear is that INFINIT (particularly a custom blend) is kind of expensive. When, in reality, when you compare it to a fueling strategy that uses gels, chews, salt pills, a bar or two, and a commercially available sports drink, INFINIT is not any more expensive—and in a lot of cases, actually LESS than—the combination of all that other stuff.
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Posted in Training, Science, Products and The INFINIT Library
Red, white, and blue — The official colors of summertime. This wonderful season, that most of us look forward to all year, is marked by our most patriotic national holidays. We kick off the season by remembering all those who served and gave the ultimate sacrifice on Memorial day. We mark the midpoint when we celebrate Independence Day on July 4th, and Summer winds down to fall when Labor Day comes around.
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Posted in Products and Recipes
This isn’t your regular iced coffee. Our brand new COLD BREW Performance Coffee is brewed low and slow, lightly sweetened and, blended with a hint of real cream, plus packed with 20 grams of premium grass-fed whey protein. In recent years cold brewed coffee has steadily been growing in popularity. Starting as a fad drink, to now being a staple in every coffee shop around.
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Posted in Products and News
Valentine’s Day is one of our favorite holidays around the INFINIT HQ. Something about this holiday, and the bright red and pink decorations that contrast with the grey of the February landscape, just makes it feel like the first glimpse of winter’s passing, and it reminds me of warm temperatures coming down the pipe.
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Posted in Products and Recipes
No matter how much (or little) you know about nutrition, everyone knows protein is an important part of performance, recovery, and overall health! It is recommended that average adults get a minimum of 0.8 grams of protein per kilogram of body weight per day (or 0.36 grams per pound of body weight).1 This works out to be about 45 grams for a 125 pound adult and up to 73 grams for a 200 pound adult
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Posted in Science, Products and The INFINIT Library
Didn't make it to Kona this year, but still want to partake in some Kona-week fun? We have the perfect recipe to help you get in that big island state-of-mind! This recipe has been around the INFINIT office for years, and is a favorite this time of year. Developed by one of our original staff dietitians, this high protein and nutrition-packed shake is the perfect way to treat yourself post-workout or or satisfy your sweet tooth.
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Posted in Products and Recipes
Despite what some folks in the endurance world may try to tell you, science has proven time and time again that carbohydrate is the body’s preferred source of energy. Sure the body can operate solely off of fat and ketone bodies (when you force your body into an metabolic adaptation called "ketosis"), but it will probably feel like you're fighting an uphill battle.
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Posted in Science, Products and The INFINIT Library
Whether it’s hitting the highest weights, running/riding/swimming the fastest splits, or burning the most calories, getting the right nutrients pre-workout is essential to perform and feel ready to work hard. With a variety of carbohydrates, protein, and caffeine, MUD is an easy and great product to fuel up before a workout.
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Posted in Products and Recipes
We know that no two athletes are the same - both when it comes to their nutritional needs and how they create their perfect nutrition solution.No matter the method, our goal is for you to have your own custom blend that tastes the way YOU want and fuels you all day long without a single gel, bar, or salt pill.
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Posted in Science, Products and Beginners Guide
