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Custom Protein Recovery by INFINIT

New INFINIT Custom Protein, text ":Custom Protein, by INFINIT"

Introducing a revolutionary customizable protein & recovery platform allowing you to create a Custom Protein blend tailored to your individual needs.

INFINIT Nutrition Custom Protein Recovery isn’t your usual run of the mill protein powder.

Since our inception 15 years ago, INFINIT has been a world leader in the custom nutrition movement. We’ve been creating customized, all-in-one isotonic solutions designed to both hydrate and eliminate the need for any gels, salt pills or extra food to fuel the world’s most demanding endurance sports for years. 

The launch of a Custom Protein Recovery platform, with the ability to create personalized protein blends for each individual, was a natural progression for us.

The Custom Protein Recovery platform gives our customers the ability to build your very own handcrafted protein powder made with premium nutrition-packed ingredients, and absolutely no fillers, preservatives, thickeners or artificial sweeteners.

Woman holding a bag of Custom infinit protein

With the new step-by-step Custom Protein Recovery platform you can choose from four premium complete proteins:

  • Irish Grass-Fed Whey Protein Isolate
  • INFINIT Vegan Blend™ 
  • INFINIT Repair Blend™
  • Egg White Protein

Plus, you have the choice of three carb and calorie levels: the ability to totally customize your blends flavor and flavor strength, and you can boost your blend with a selection of natural antioxidants, amino acids & other nutrition-packed options. 

Woman pouring custom INFINIT

The Chief Powder Maker says it best, “The idea that a pre-made protein in a jug is going to be a better solution than one created specifically for the unique needs of the individual is kind of silly. Every single person is unique and different. Some want higher carbs, some want vegan-friendly. Some want lots of flavor, others want none. We give our customers the ability to create the perfect protein solution for their own personal unique needs.” 

Customizing an INFINIT Protein Recovery formula allows for anybody, whether a pro athlete or someone just looking to stay in shape, to maximize recovery and optimize lean muscle. Perfect easy-to-drink blends to supplement the diet and provide essential nutrition post workout, as mid-day snack, or for an easy nighttime recovery. 

So, you may be asking, how does this new platform work? Let’s break it down step-by-step.

Step 1: Choose your Calorie & Carbohydrate Level

Calorie and carb selector option

Custom Protein Recovery will provide three different calorie & carbohydrate options to serve as the base of the Custom Blend:

  1. Low Calories and Carbs
  2. Moderate Calories and Carbs
  3. High Calories and Carbs

Each athlete needs a different amount of carbohydrates and protein after exercising depending on their unique needs and goals. Our options allow for athletes to find the right level to meet their individual carbohydrate needs, while providing adequate protein for muscle recovery. 

These options provide a unique carbohydrate amount to meet a variety of needs — From those with weight loss goals to endurance athletes who need a carb heavy recovery blend. 


Low Calorie & Carbs

150 Calories, 20g Protein

Our low calorie and low carbohydrate option allows users to fit additional protein into their diet, without adding unnecessary carbohydrates. 

Looking for a way to squeeze in some additional protein into your diet, without adding much to your calorie intake? This is your match. 

Perfect for weight loss goals & those looking for maximum recovery with minimum calories. 


Moderate Calorie & Carbs

225 Calories, 20g Protein⁠

Looking for gains in lean muscle mass, while also recharging and re-energizing the muscles? Go moderate. 

Perfect for an everyday post-workout or for supplementing the diet in between meals. 

This option would be ideal for people who are looking to maintain their current weight, looking to add lean muscle mass, or just want to avoid excess carbohydrate intake. 


High Calorie & Carbs

300 Calories, 20g Protein

The high calorie and carbohydrate option gives you the maximum amount of nutrition to help replenish your muscle glycogen and recharge your muscles to make sure you're ready to go for your next session.. 

This option is perfect for athletes that are exerting extreme levels of energy (e.g. endurance athletes). 

The higher carbohydrate mixture allows for rapid replenishment of your body's glycogen stores so you can recover and perform for your next big training session or event. 

Step 2: Pick Your Protein

Protein selectorr custom protein

With four different protein options, the Custom Protein Recovery platform can accommodate most any diet and lifestyle:

  1. Irish Grass-fed whey protein isolate
  2. INFINIT Vegan Blend™ 
  3. INFINIT Repair Blend™ 
  4. Egg White Protein


Irish Grass-fed Whey Protein Isolate

Grass-fed whey protein isolate is 99% lactose free, and known as the “gold standard” of protein powders. 

This premium protein is produced from the milk of dairy cows who have spent an average of 300 days grazing in Ireland’s lush pastures, and farmed with a special focus on animal welfare and environmental responsibility.

You can find this premium protein in all INFINIT Preset Protein & Recovery as well as Performance Cafe formulas. 


INFINIT Vegan Blend™

INFINIT’s Vegan Protein is a plant based complete protein blend made of 50% organic brown rice protein and 50% fava (“faba”) bean protein. 

This mixture of complementary proteins creates a complete plant based protein source, providing all the essential amino acids needed for muscle maintenance, growth and recovery. 


INFINIT Repair Blend™

INFINIT’s Repair Blend is a mixture of quick absorbing whey protein isolate, moderate absorbing soy protein isolate and slower absorbing casein proteins — A truly well balanced recovery mixture to replenish muscles quick and continue replenishing throughout the anabolic window. 

Made popular in our Preset :REPAIR formula, INFINIT was the first endurance nutrition company to combine fast absorbing whey protein isolate along with slower absorbing all natural casein and soy proteins for maximum recovery duration. 


Egg White Protein™

We are excited to be introducing a new Egg White Protein option for the Custom Protein Recovery platform. 

This protein can help provide more options for athletes who are paleo, ovo-vegetarians (flexitarians), lactose intolerant, and athletes who are trying to avoid whey or dairy. Egg whites have a high biological value (BV) meaning this protein source has a lot of absorbable proteins for muscle recovery. 



In every Custom Protein Recovery blend, we also blend in an additional 3 grams of Branched-Chain Amino Acids (BCAA’s) per serving, including: 

  • 1500 mgs of L-Leucine 
  • 750 mg of L-Isoleucine 
  • 750 mg of L-Valine

BCAA’s are three specific essential amino acids that have been researched thoroughly for their role in muscle health, performance and recovery. 

Evidence suggests that L-Leucine is the most vital of the BCAA’s needed for muscle recovery. 


Step 3: Finesse Your Flavor

Flavor selector custom protein

Just like our Custom Fuel & Hydration Blends, we give you the ability to pick your Custom Blend’s flavor and change the strength and intensity. 

We’re proud to use 100% all natural ingredients with no colors, artificial sweeteners, thickeners, or additives.

Our flavor blends are made from real ingredients — Real fruit, cocoa, and vanilla. Sweetened with natural non-GMO cane sugar.

These natural flavors provide a light, smooth and thirst quenching consistency to your blends.

Drinking thick, chalky, poor tasting protein mixes after workouts can be a struggle. INFINIT’s flavors are light, non milky, and can taste just the way you like it. 

"Every single person is unique and different. Some want higher carbs, some want vegan-friendly. Some want lots of flavor, others want none. We give our customers the ability to create the perfect protein solution for their own personal unique needs." 

Michael Folan, INFINIT Founder & CEO


Step 4: Boost Your Blend

Extra options custom protein

As if it couldn’t get any better, we give you the option to  “boost” your Custom Protein Recovery Blend. 

These specific Boosts were researched and selected because of the evidence that backs the use of them in improving human health and performance. 

This step takes your Custom Blend to the next level, giving you the ability to choose from up to 9 different boosts — extra amino acids, natural antioxidants, healthy fats, including:


Upsize - 2x protein and BCAA’s

BOOST your custom-blended protein from 20 g to 40 g per serving. The additional BCAA (leucine, isoleucine, and valine) content will also double from 3 g to 6 g per serving.

This 2x protein options is for those athletes that are really looking to bump up their protein intake with our Custom Protein Recovery Blends. 40 grams of protein will completely saturate your muscles post exercise for an ultimate muscle recovery.

Upsizing your Custom Protein Recovery Blends opens you up to a multitude of cost-friendlyoptions. Upsize your Custom Protein Blend to go from 10 grams of protein per scoop (20g per serving) to 20 grams of protein per scoop (40g per serving). Upsizing the blend allows you to increase your servings per container by providing 20 grams of protein per scoop! 


L-Glutamine - Aids in muscle protein synthesis

1000 mg per serving

L-Glutamine is used in the synthesis of proteins. This amino acid is crucial to the maintenance and growth of muscles. 

Exercise can break down muscle which needs to be rebuilt (aka muscle recovery). Creating and synthesizing muscle is essential for the body’s repair, maintenance, and growth. 

L-Glutamine aids in muscle protein synthesis, immune function, and inflammatory response after exercise, enhancing protein synthesis. 


Custom Protein bag in front of barbell

L-Tryptophan - Assists with a better nights sleep

1000 mg per serving

Tryptophan is an essential amino acid (needs to be taken in by food) that breaks down into the hormones serotonin and melatonin. Serotonin regulates your mood making you feel focused, happy, and calm. Melatonin functions in regulating your body’s natural rhythms. Both can aid in improving sleep. 

If you are planning on using this Protein oost  in the evening or before bed, the addition of tryptophan is a must. With its positive benefits in muscle recovery and sleep, tryptophan will help relax the body, while the protein soothes and repairs your muscles while you sleep.


Creatine Monohydrate - A “fuel source” for ATP to produce energy

3 g per serving

Creatines main function is with higher intensity, shorter effort exercise, it builds energy allowing you go harder for longer.

Creatine is naturally found in the body and aids in the production of ATP (energy source of the body). Creatine in the muscles synthesize energy for short burst of energy. The use of creatine can have a positive impact on weight lifting, sprinting, and higher intensity exercise. 

Why Creatine Monohydrate? Creatine Monohydrate (CrM) is the best form of creatine to use with supplementation. CrM is the most researched, most tested, and safest form of creatine available.

Split coconut next to coconut milk

MCT Oil - Increases energy metabolism and aids in body composition

5 g per serving

Medium Chain Triglycerides (MCT’s) are just as the sound, they are shorter chains of triglycerides (fats) making them easier to digest. MCT’s are broken down quickly by the body and metabolized faster than longer chained triglycerides. 

MCT’s can offer a secondary energy source beyond carbohydrates. They are broken down quickly to be used right away for energy. MCT’s are also known to have a positive effect on body composition and lactate threshold. 

Planning to use your custom blend as a meal replacement? MCT will add healthy fat to your blend creating a well balanced ''meal'' on the go. MCT will help with feeling fuller and more satisfied, providing an additional 64 calories per serving.


White Curcumin - Reduce inflammation and increase antioxidants

500 mg per serving

Curcumin is a naturally-occurring chemical compound and the principal “curcuminoid” found in turmeric. Curcumin has been shown to be the main source of turmeric’s anti-inflammatory and antioxidant properties.

Curcumin acts to reduce inflammation, and as an antioxidant, counteracting the effects of stress on the body. Exercise-induced stress can cause inflammation and soreness within your muscles, which can lead to poor recovery and decreased performance. Anti-inflammatory compounds like curcumin can reduce inflammation and swelling brought on by exercise, and antioxidants reduce the oxidative stress.


CoQ10 on a spoon next to a root

CoQ10 - Reduce stress with this heart healthy natural molecule

130 mg per serving

Coenzyme Q10 (CoQ10) is found naturally within the cells of the body. It functions in cellular respiration, energy production, stress reduction, and antioxidant activity. CoQ10 aids in the reduction of stress helping recover your cells after exercise.

CoQ10 is also Heart Healthy! During exercise your body relies on your heart to pump blood and oxygen to the muscles. CoQ10 aids in energy production for the heart to perform these essential tasks. Individuals taking statins to lower cholesterol may have lower levels of CoQ10 as a side effect. Combining CoQ10 helps reduce muscle soreness and fatigue as a result of statins.

Cherries on a bowl and on a table

Tart Cherry - Benefits with sleep, inflammation, and recovery

480 mgs per serving

Tart Cherry is a post-workout, recovery enhancing boost! It is rich in anthocyanins which is an antioxidant found naturally in many fruits and vegetables, and are known for their anti-inflammatory properties.

During workouts, your body is being put through a lot of stress. This stress can lead to inflammation in many different areas of the body. Anthocyanins can help reduce inflammation, decreasing the stress in your body, and ultimately improving your body’s recovery.

Tart Cherry also has been shown to naturally increase the levels of melatonin in your body. Melatonin regulates your body's natural rhythms allowing you to have a better night’s sleep. Better sleep leads to a better recovery as the muscles and body are able to adapt to the stresses of training.


Ground Flax - Healthy omega-3 fatty acid to fight inflammation

1 g flaxseed (250 mgs Omega-3’s) per serving

Our premium golden ground flaxseed is rich in Omega-3 fatty acids, improves digestive health and can even aid in lowering cholesterol. Our high quality, all natural flaxseed is a great way to add some “healthy” fats to your Custom Blend!

Flaxseed is a great source of these omega-3’s. Omega-3 fatty acids are an essential fatty acid, meaning they need to be taken in from the diet. These fatty acids play a huge role in making hormones that regulate inflammation. Because of this benefit, Omega-3’s play a part in easing the inflammation that occurs during exercise.

Ground Flax near jar of Flax seed Oil

Step 5: Select Your Size

Custom Protein blends come in three package size options: 

∞  5 serving bag starting at $22.95 — $4.59 per serving

∞  12 serving bag starting at $42.95 — $3.58 per serving 

∞  The best value 25 serving bag starts at $62.95 — $2.52 per serving


INFINIT Tip: Selecting the Upsize Boost will significantly decrease the cost per gram of protein. Upsizing the blend allows you to double your servings per container, by providing 20 grams of protein per scoop. This means you could make a 25 serving bag a 50 serving bag, which brings your cost per serving down to $1.76!


Not sure what to choose? Let us help.

Work one-on-one with our Team of Registered Dietitian Nutritionists to create your own mix custom tailored to meet your needs and fit your goals.