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INFINIT was founded by athletes who realized that the difference between a good performance and a great performance is nutrition. Athletes who also knew that sports nutrition did not have to be so complicated.

INFINIT Nutrition formulas are made with all-natural ingredients.

Developed with the patented OSMO-FIT system. INFINIT products are designed

to be all-in-one, isotonic, and easy to digest, even in the most grueling conditions.



INFINIT Performance products are complete nutrition solutions that eliminate the need for bars,gels, salt pills or even food.



Shop the INFINIT's favorites !



Essential Hydration



Endurance Fuel



Complete Recovery



Instant Protein Coffee


What We're Made Of

We use only 100% natural ingredients — Free from artificial colors, flavors or sweeteners.


Sound too good to be true? We hear that a lot.
The proof is in the pudding... or in our case, the bottle.

Andy Potts Testimonial

Andy Potts

      4x USA Triathlete of                     the year                       

"Where has this been all                     my life?                           I wish I had found                 Infinit earlier on in                     my career.                                                                                                           

Andy Potts Testimonial

Rachel Langdon

   USA CRITS Salt Lake            Criterium 3rd (2021)                       

“INFINIT works for whatever you need it for. I have done triathlons, Ironmans, Endurance Bike races, Criteriums and Cyclocross. No matter the distance, the weather."                                                            

Andy Potts Testimonial

Ben Kanute

4x Escape from Alcatraz Triathlon Champion (2017, 2018, 2019, 2021)

“I love that I can adjust the taste. I have tried so many sports drinks over the years that make me feel even more thirsty because of how thick tasting and sugary they                     can be.”                                 

Andy Potts Testimonial

Kayla Bowker

 Ironman 70.3 Arizona   2nd Overall, 1st AG (2021)                             

"I started using INFINIT years ago and since then I have come to love everything about it. It was the only product that really allowed me to chase my dreams without having to chase a porta potty"

Andy Potts Testimonial

Matt Russell

   Ironman Lake Placid               1st Overall (2021)                       

"INFINIT has been a huge advantage in my training and racing. Their recovery formulas helped me train hard day after day, and          my custom hydration           blends are dialed in                    perfectly."                    


No two athletes are the same. No two sports are the same.
Create the perfect natural performance fuel hydration drink mix & protein blend tailored to your needs.


Create your own natural hydration drink mix. Tailored to meet your unique needs with your choice of electrolytes, calories, BCAAs, caffeine & more! Custom-blended to keep you hydrated and energized no matter how long your workouts are.

Infinit Protein


Build your own personalized protein powder. Choose your protein, customize your calories & dial in the flavor for the perfect protein or thirst-quenching post-workout recovery mix. Made in the USA with clean premium ingredients.


Don't know where to start? We offer free one-on-one support from your own Registered Dietitian who will walk you through how to set up a Custom-blended nutrition plan to match your fitness and performance goals.


We take pride in making nutrition simple and attainable for everyone 

Blake Brauning Formulation Specialist

Jan Pokorny

President & CEO INFINIT Europe

"The success of our athletes is our success."

Blake Brauning Formulation Specialist

Matej Pokorny

Production Director

"INFINIT products are made from the highest quality ingredients."

Blake Brauning Formulation Specialist

Michael Folan

President & CEO

"INFINIT is all-in-one nutrition solution that contains everything an athlete needs in one lightly flavored drink."

INFINIT Starter Pack

Cannot decide which formula will work best for you? Why not try our INFINIT Starter Pack and test our formulas in action! 

INFINIT Nutrition bike on road
INFINIT Nutrition - Hydrate Formula
INFINIT Nutrition - Cyclist Athletes
INFINIT Nutrition - Mountain Hike
INFINIT Nutrition - Recipe Blend
INFINIT Nutrition - Go Far Formula


Our dedicated and knowledgeable Customer Support Team is here to ensure you have an excellent INFINIT experience.


Shoot us an email or call us during our normal business hours Mon-Fri for immediate assistance.


Check out our frequently asked questions for more information on our products, orders, shipping, and more.