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Michael Folan

INFINIT Partners with Sua Sponte Foundation

Troops on a ridgeline, text "memorial day Giveback event to Support Sua Sponte"

Every Memorial Day, INFINIT teams up with a charitable organization that works to support our active servicemen and women, retired veterans, and their families. It’s an annual tradition that we are proud to continue, and this year we're excited to be teaming up with Sua Sponte Foundation to help support the Warriors and families of the 1st Ranger Battalion.

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INFINIT Turns Thirteen

Cartoon of man on a bike in the background, text "INFINIT celebrates 13 Years"

INFINIT started as an idea from one guy, Michael Keiser. His idea was to create a platform where athletes could create an isotonic drink that contained everything you need to race at Ironman. Mike and I were training partners and friends. He told me of his plan on a plane on the way to Kona. When I heard his idea, I was instantly in.

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A Note from the Chief Powder Maker

Pumpkins and gourds, text "Happy thanksgiving"

We hope that this note finds all of our INFINIT family with your feet up, getting an extra hour in your favorite chair after a long and successful season. It has been an amazing ride for the past 12 months here at INFINIT headquarters. ​We are blessed to continue to grow our business,​ but have still maintained the important personal relationships with our customers. I still see customers’ names that were the early adapters 11 years ago!

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INFINIT Remembers David Friedrich

Image of David Friedrich and family, text "Dave Friedrich 1971-2016"

INFINIT Nutrition takes time to remember one father that has made a huge impact on the lives of those around him, David Friedrich. In February, David passed away after a two-year battle with ALS, but he never let his condition stop him from bringing joy to the people around him. David was not only a father, but was also the founder of the Eleonore Rocks Foundation, an original investor in INFINIT Nutrition, and a multiple Ironman finisher.

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Hydration 101: The Basics

Athlete extending waterbottle out, text "Hydration 101: The Basics"
What is the single biggest issue I see with the age groupers I work with? Let me tell you about an e-mail we received. We received a “complaint” from a customer who said he got dehydrated using his custom INFINIT formulation. First, we very rarely get complaints about the product (if ever). It just does not happen that often and it gets our attention fast. Normally it is from the customer doing too much, we see that over and over. They are drinking their product and happily munching on gels and blocks and wonder why they feel like they ate a bag of nails after 5 hours. 

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INFINIT 101: Electrolytes

Athlete drinking from INFINIT water bottle, text "INFINIT 101: Electrolytes"

INFINIT’s exclusive blend of electrolytes is made up of four salts that match your sweat rate. This is primarily sodium, with potassium, calcium and magnesium. Our electrolytes are the most readily absorbable forms and are pharmaceutical grade. Developed by staff nutritionist Kim Brown MS, RD., this blend of these essential salts gives you everything you need for racing or training. Now there is no need to supplement with salt tablets or to juggle pills while running or riding your bike. Unlike most other products, Infinit gives you enough electrolytes to meet your personal goals. Just set the slider bar to suit you and throw the pills away!

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INFINIT 101: Carbohydrate Blend

Carb-Heavy food on a table, text "INFINIT 101: Carbohydrate Blend"

Infinit's carbohydrate blend is a combination of sucrose, dextrose and maltodextrin. Dextrose and sucrose are slightly faster burning molecules and are broken down more quickly by the body for optimal absorption. The short distance end of the slider has a higher percentage of faster burning dextrose for quick energy. Maltodextrin is slower burning, and therefore is more conducive for long distance endurance events. The long distance end of the slider uses primarily maltodextrin for its endurance qualities. Adjusting the slider will change the percentage of dextrose to maltodextrin.

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