INFINIT Nutrition takes time to remember one father that has made a huge impact on the lives of those around him, David Friedrich. In February, David passed away after a two-year battle with ALS, but he never let his condition stop him from bringing joy to the people around him. David was not only a father, but was also the founder of the Eleonore Rocks Foundation, an original investor in INFINIT Nutrition, and a multiple Ironman finisher.
Jenn J. Lee has been paddleboarding for the last five years and has recently began working with INFINIT for all of her in-race nutrition. For years, Jenn has worked on and off with other companies to try to find something that worked for her when she finally stumbled on INFINIT thanks to the recommendation of her conditioning coach. Jenn was a former competitive skier and equestrian rider that moved to Hawaii and was looking for something to keep her active. Today Jenn is one of the top female paddle boarders in the world and continues to work together with INFINIT to push her to her absolute maximum on her board.
Food IS fuel. Without significant amounts of carbohydrates, fats, and protein energy can not be stored, broken down, and used to power our bodies for training. Optimal physiological responses can not occur without adequate substrates that come directly from carbohydrates. Our main energy system that is important for events lasting longer than 2 minutes is the Aerobic System. The human body absolutely needs carbohydrates and fats in order to adapt and improve Aerobic Foundation (AF) processing rates, Prolonged Aerobic Capacity (PAC), and Aerobic Rate Capacity (ARC).
INFINIT is proud to be teaming up with Got Your 6 Foundation this Memorial Day to support their mission of bridging the civilian-military divide. A portion of the proceeds from every order placed this Memorial Day, May 30, 2016, will be donated to Got Your 6 Foundation.
The Holowesko-Citadel Racing team, presented by Hincapie sportswear, is heading to San Diego on May 15th to compete in the AMGEN Tour of California. The team and coaches at Holowesko-Citadel have worked in unison with the staff at Infinit to create a line of products that fuel athletes throughout the race. The low-calorie, high electrolyte blend provides energy and hydration, while preventing cramping, for a team that races with high pace and intensity. This year’s team is coming off a very impressive 2015 season in which they claimed the honor of top team on the National Racing Circuit, as well as top individual NRC rider being won by Tom Skujiņš. Tom has since left team Holowesko-Citadel but has been replaced by Former US NRC individual winner, Travis McCabe. This year, the team is aiming even higher, and that will start with stage wins at the Tour of California. This year’s roster for California includes Robin Carpenter, Andrei Krasilnikau, Oscar Clark, Rob Squire, Travis McCabe, Andzs Flakis, Jon Hornbeck, and Joe Lewis.
INFINIT is continuing our Spring Classics Series, insider stories about what actually happened in the peloton, the race conditions, terrain and and the custom-blended nutrition solution needed to complete the race.
The SoCal-based Pro Cycling Team has been making waves early in the 2016 season. The 2015 season was fantastic on many fronts for the KHS-Maxxis-JLVelo cycling team. The team won 33 races across the United States and also netted several NRC podiums. Arguably, the highlight of the season was rider Fabrizio Von Nacher representing the team, and his native country of Mexico, at this year's World Championships in Richmond, Virginia. The KHS-Maxxis-JLVelo Cycling Team is off to an amazing start in 2016. The team already had 8 wins and 13 podium appearances going into the first round of NRC events at the Redlands Bicycle Classic in April.
According to the Centers for Disease Control, 37 percent of American adults can’t swim the length of a pool, which puts them at risk of being one of the 10 people who drown every day in the United States. The Swimming Saves Lives Foundation, U.S. Masters Swimming’s charitable arm, has declared the month of April “Adult Learn-to-Swim Month.” April marks the start of the warmer months when pools, lakes, and beaches are opening up for spring and summer recreation. In an effort to reduce these staggering numbers, INFINIT & U.S. Masters Swimming have partnered up to raise awareness and resources for the Swimming Saves Lives Foundation through the development of the U.S. Masters Swimming line of formulas.
Frankie's Paris-Roubaix Formula at a Glance: Over 3 hour formula, Triathlon, Cycling, Mountain Bike, Cramper's Blends, Heavy Sweaty, Sensitive Stomach, Clydesdale/Athena, Male, Salted Caramel. INFINIT is continuing our #MyMIX - Frankie's Formulas, a series of race formulas specifically for the EU Spring Classics that Frankie raced for over a decade. Including insider stories about what actually happens in the peloton, the race conditions, terrain and and the custom-blended nutrition solution needed to complete the race.
