INFINIT Nutrition was founded in 2004 and produces premium custom-blended sports drinks scientifically formulated for individual athletes and for a variety of sports. Each formula is made with all natural ingredients and is designed to be a complete nutrition resource, thus eliminating the need for additional supplements such as gels, bars, and salt pills.
“Our relationship developed organically after designing some swim-specific custom blends for a product review,” says Michael Folan, founder and president of INFINIT. “People in their National Office were familiar with INFINIT and our ability to create unique solutions for individual athletes. After they saw our customization abilities firsthand, the partnership just seemed like a natural fit. They were excited to finally find a nutritional product that would work for their diverse membership.”
“The USMS population includes adult swimmers from 18 to 100 years old with a wide range of fitness levels and goals. We’re thrilled to partner with INFINIT to provide customizable nutrition options for USMS members,” says Kyle Deery, USMS’s marketing director. “Furthermore, INFINIT has shown a clear commitment to the swimming community by offering a percentage of sales back to the Swimming Saves Lives Foundation, which provides resources for adult learn-to-swim programs.”
INFINIT’s U.S. Masters Swimming formulas will include a variety of blends including the U.S. Masters Swimming Low-Sodium Mix, Open Water Mix, Low-Calorie Mix, Training Mix, and Race-Day Blend.
Did you know? According to the Centers for Disease Control, 37% of American adults cannot swim the length of a pool. Every day, about 10 people die from drowning. INFINIT is proud to be teaming up to help support the U.S. Masters Swimming Save Lives Foundation which advocates and helps to raise awarness about accidental drowning, and serves as a resource for programs providing adult learn-to-swim lessons. Proceeds of each U.S. Masters Formula will be donated to the Swimming Save Lives Foundation.
About INFINIT Nutrition, LLC
INFINIT was started in 2004 introducing a customizable, isotonic, all-in-one nutrition solution that naturally maximized the performance for endurance athletes all over the world. INFINIT fuels many top collegiate and pro athletes, and has been used at various elite competitions including the Summer and Winter Olympic Games, the Tour de France, and the Indy 500.
About U.S. Masters Swimming
U.S. Masters Swimming is a nonprofit national governing body that promotes health, wellness, fitness, and competition for adults through swimming. USMS has more than 1,500 adult swim programs across the country and promotes information via the bimonthly member magazine, SWIMMER, monthly eNewsletters, STREAMLINES, and website, usms.org. USMS sanctions and promotes pool, open water, and virtual events and competitions. Nearly 65,000 adults are registered members of U.S. Masters Swimming.