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All-in-one Fuel & Hydration

INFINIT was started by a group of athletes with one goal: To create a simpler way to fuel & hydrate.

Without the right hydration and fueling strategy, dehydration and low blood sugar can derail a bike ride and ruin your day in a hurry. But the old “pocket full of stuff” method of fueling can feel like conducting a science experiment on two wheels at 150bpm.

So instead, we simplify bike nutrition by putting everything you need right in your bottle. One serving an hour is all you need to stay strong in the saddle. All you have to do is drink and ride.

  • CUSTOMIZABLE — We tailor formulas to match what each individual really needs. Allowing you to design your drink by dialing in calories, flavor strength, electrolytes & more.
  • ALL-IN-ONE SIMPLICITY — Just drink a bottle an hour for all the nutrition you need to go the distance. No gels, bars, chews or extra salt pills needed.
  • MAX ABSORPTION — Scientifically formulated to be isotonic, ensuring maximum absorption. INFINIT mixes are designed to taste good and go down easy, even in the most grueling conditions.

Your Nutrition, Personalized.

Get the most out of the hard work you put in by nourishing your body with clean nutrition tailored to your unique needs & goals.

Create your own energizing hydration drink mix to prime and rehydrate, and up your protein game to support lean muscle with a personalized protein powder blend.

Start from scratch or let a Registered Dietitian guide you through the process.

Our Most Popular Preset Blends

Situationally formulated to meet the needs of the masses, INFINIT Preset mixes are a great place to start.