It’s the first one day classic of the World Tour, and at 293km, it’s also the longest. If you add the neutral zone the race goes well past 300km. With a start at 10am it’s important to have a good breakfast and important to fuel up right before the race start. Milan San Remo, despite the distance, is known for having a very quick start. Usually on average it takes an hour for the break to establish itself and it’s not uncommon for the fast racing to last up to two hours. At speeds of 30 mph it takes a while for the right group to escape and for the field to grow tired of chasing everything down.
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Posted in Team INFINIT, Athlete Spotlight and The INFINIT Library
INFINIT is excited to announce the launching of our #MyMix series starting with Frankie's Formulas, a series of race formulas specifically for the EU Spring Classics that Frankie raced for over a decade. Over the next couple months, we will be bringing you insider stories about what actually happens in the peloton, the race conditions, terrain and and the custom-blended nutrition solution needed to complete the stage.
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Posted in News, Athlete Spotlight, Race Reports and The INFINIT Library
What is CoQ10? Coenzyme Q10, or CoQ10, is naturally made by our bodies and found within every cell of the human body. It is a substance similar to that of a vitamin and our cells use it to produce the energy needed for cell maintenance and production. As it functions as an antioxidant, CoQ10 can protect the body from damage caused by harmful molecules. Additionally, CoQ10 can boost energy and speed up the recovery time from intense endurance efforts.
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Posted in Science, News and The INFINIT Library
The year ahead will be filled with goggles that guide us down the ski hill, stoves that could save humanity, and Kubrickian pods that will carry us to the edge of space. From new sports (bikepacking!) to epic expeditions (high school twins will make first descents in Antarctica!), we're laying down 22 bold predictions about the people, trends, and gear that will shape our world in 2016.
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Posted in News and The INFINIT Library
Just how small are we? With a staff of only 8 full-time and 2 part-time employees, there is a big chance that you will recognize the name of someone you have worked with here at INFINIT! Get to know the team behind creating, mixing, and producing your nutritional needs.
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Posted in News and The INFINIT Library
INFINIT Formulation Specialists, Ryan and Emily, run down the top 10 questions that they receive from customers during consults. First up, "Do I need more than one INFINIT formula?"
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Posted in News, Beginners Guide and The INFINIT Library
The DeBoom name is one that is familiar in the endurance community. After Tim DeBoom’s back-to-back wins at Kona in 2001 and 2002, the DeBoom name became synonymous with success in triathlon. Tim’s older brother Tony also competed as a top tier triathlete. Tony had a successful career racing around the world as an age grouper and pro competing in Olympic and full Ironman distance triathlons. During his time racing, Tony finished runner-up behind his brother Tim at Ironman California, won Ironman Utah, and earned a coveted spot as an alternate for the 2000 US Olympic Triathlon Team.
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Posted in News and The INFINIT Library
As an INFINIT Formulation Specialist, I hear a handful of common questions everyday. One of the biggest sources of confusion for athletes is how to set up their nutrition strategy for a multisport event like triathlon. Many people assume that a single formula should cover them throughout the entire event. But as I’m about to explain, this simply isn’t the case. The best bike nutrition is NOT the best nutrition for your run, and trying to use the same nutrition for both could potentially create issues for you come race day.
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Posted in Training, Science, News, Beginners Guide and The INFINIT Library
INFINIT Fuels Adventure Racing Team to National Titles.oCal based and INFINIT Sponsored adventure racing team, Off-Course Navigation, conquered the rough Kentucky terrain and battled brutal weather to win the 2015 USARA Open Division National Championship #FueledByINFINIT.
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Posted in News, Race Reports and The INFINIT Library
More than halfway through our inaugural year, we’ve set a solid foundation and are gaining serious momentum in pursuit our end goal: closing the gender gap in triathlon. Back in May, about halfway through the Women For Tri Founding Advisory Board’s first term, we all gathered at Ironman Texas for a meeting and to bring some visibility to the new Ironman/Life Time initiative through an expo presence. We talked to a lot of triathletes and non-triathletes about our efforts to draw more women into the sport and even sold a decent number of T-shirts (with a dollar match by Ironman and Life Time) to support our broader fundraising efforts (more on that later).
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Posted in News and The INFINIT Library
