The REAL CO$T of a 5 Hour Ride
- 29 Jul 2019
Here at INFINIT Headquarters, our team of formulation specialists talk to a LOT of people throughout the year. One of the biggest “complaints” we hear is that INFINIT (particularly a custom blend) is kind of expensive. When, in reality, when you compare it to a fueling strategy that uses gels, chews, salt pills, a bar or two, and a commercially available sports drink, INFINIT is not any more expensive—and in a lot of cases, actually LESS than—the combination of all that other stuff.