Here at INFINIT Headquarters, our team of formulation specialists talk to a LOT of people throughout the year. One of the biggest “complaints” we hear is that INFINIT (particularly a custom blend) is kind of expensive. When, in reality, when you compare it to a fueling strategy that uses gels, chews, salt pills, a bar or two, and a commercially available sports drink, INFINIT is not any more expensive—and in a lot of cases, actually LESS than—the combination of all that other stuff.
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Posted in Training, Science, Products and The INFINIT Library
Sweat rate is a critical piece of information for athletes, and it is actually fairly easy to figure out. But this relatively simple data point can have a major impact on your performance. Studies have shown as little as a 0.5% loss of body water can cause increased strain on the heart, and as little as 2-3% of total body weight can cause declines in performance — That is just 3 - 4.5 pounds for a 150 pound individual, which can easily happen during an endurance training session or race, especially during hot or humid conditions!
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Posted in Science, Beginners Guide and The INFINIT Library
One of worst things an athlete can do is try something new on race day, and nutrition is no exception. Developing a bullet-proof plan that you know has worked time and time again in training is going to give you some confidence and peace of mind going into a competition.
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Posted in Training, Science, News and The INFINIT Library
Sugar. This sweet and energy-rich substance (C12H22O11) has been used and treasured by humans for thousands of years. It is one of the world’s oldest documented commodities. It's also one of the most utilized ingredients in the world, and is responsible for bringing sweetness to our lives in the form of baked goods, chocolate, ice cream, and so much more. So why have these once highly valued granular bits of sweetness suddenly found their way into our health-conscious crosshairs?
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Posted in Science
No matter how much (or little) you know about nutrition, everyone knows protein is an important part of performance, recovery, and overall health! It is recommended that average adults get a minimum of 0.8 grams of protein per kilogram of body weight per day (or 0.36 grams per pound of body weight).1 This works out to be about 45 grams for a 125 pound adult and up to 73 grams for a 200 pound adult
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Posted in Science, Products and The INFINIT Library
Protein is an essential nutrient that is present in every cell of the body and is critical to supporting athletic training. Protein is responsible for building and maintaining muscles, and is what makes up the enzymes that power all reactions in your body that keep you going
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Posted in Science, News and The INFINIT Library
Despite what some folks in the endurance world may try to tell you, science has proven time and time again that carbohydrate is the body’s preferred source of energy. Sure the body can operate solely off of fat and ketone bodies (when you force your body into an metabolic adaptation called "ketosis"), but it will probably feel like you're fighting an uphill battle.
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Posted in Science, Products and The INFINIT Library
Caffeine is one of the most commonly used drugs in the world with millions (probably billions) of people around the world drinking coffee, tea, soft drinks, energy drinks, and taking various caffeine containing supplements on a daily basis. Why do we love caffeine so much? Whether its the morning cup of Joe or the afternoon energy drink to get over the 3:00 slump, we are obsessed (or should I say addicted) to caffeine! It gets us going, keeps us awake, makes us feel good, and helps us swim/bike/run/paddle/lift/climb faster, further, and heavier than without it!
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Posted in Training, Science, Beginners Guide and The INFINIT Library
We know that no two athletes are the same - both when it comes to their nutritional needs and how they create their perfect nutrition solution.No matter the method, our goal is for you to have your own custom blend that tastes the way YOU want and fuels you all day long without a single gel, bar, or salt pill.
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Posted in Science, Products and Beginners Guide
This is my world. I get to come up with new ideas on how to solve issues for endurance athletes. I did this after a 15-year banking career. Yes, I am lucky to do what I do.
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Posted in Training, Science, Products, News and The INFINIT Library