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The REAL CO$T of a 5 Hour Ride

Andy Potts on bike, text "The real cost of a 5 hour ride"

Here at INFINIT Headquarters, our team of formulation specialists talk to a LOT of people throughout the year. One of the biggest “complaints” we hear is that INFINIT (particularly a custom blend) is kind of expensive. When, in reality, when you compare it to a fueling strategy that uses gels, chews, salt pills, a bar or two, and a commercially available sports drink, INFINIT is not any more expensive—and in a lot of cases, actually LESS than—the combination of all that other stuff.

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10 Years in the Making: Eric Engles Triathlon Career

Eric Engel crossing the finish line, text "Eric Engel,  Coach and Elite Triathlete"

It’s been a wild ride up to this point, but I finally managed to snag my first overall (amateur) win at the IRONMAN 70.3 distance. The funny thing is, I’m probably not even in the best shape I’ve ever been. I am however, the happiest I’ve ever been. Those who know me, know I had a tough 2018. I’ve got a huge support network to fall back on, including my parents, my career, my friends/family, loyal sponsors, and a host of other former teammates/coaches/etc.

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Nick Chase

Nick Chase riding a bike , text "Nick Chase, Coach and Triathlete"

Nicholas Chase is trucking through his 6th year competing among the professional ranks in triathlon, and is coming off his best season yet in 2018, which included a 6th place pro finish at 70.3 Steelhead. While finishing the final few years of his 10 years of service in the United States Air Force, Nick became hooked on the sport of triathlon. As most age group athletes will know, if you put your mind to something, dive in with all of your energy, and make some changes, big things can happen.

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Sparkling Patriotic Berry Blast

Stawberrys, blueberries on a cutting board within glass jars next to an INFINIT custom bag, text "Recipe Sparking Berry Blast"

Red, white, and blue — The official colors of summertime. This wonderful season, that most of us look forward to all year, is marked by our most patriotic national holidays. We kick off the season by remembering all those who served and gave the ultimate sacrifice on Memorial day. We mark the midpoint when we celebrate Independence Day on July 4th, and Summer winds down to fall when Labor Day comes around.

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Pregnancy: The Ride of a Lifetime

Woman holding her belly, text "True Life: I'm a Pregnant Athlete"

The role of women in today’s society has certainly evolved over the last 100 years. There are more female CEOs than ever; more women are choosing careers in business, science and law. There has also been a notable rise in women in sportsIn 1972, Title IX was signed to provide everyone equal access to programs and activities (i.e. sports), that receives federal financial assistance. Since then there has been a 545% increase in the percentage of women playing college sports and a 990% increase in the percentage of women playing high school sports. Being a woman, and athlete myself, it’s amazing to see the progression over time and how far we’ve come.

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Who is AJ Baucco

AJ Baucco riding bike on road, text "Who the F#*% is AJ Baucco?"

As a former punk rock drummer, AJ’s background is very unique in the sport of triathlon. He spent much of his teenage years touring the US with his band, while living out of a van. When he was in his early 20s, a friend introduced him to the sport of triathlon. Triathlon gave AJ direction in his hectic life and it soon began to consume his life all together.

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The Art of Balance

Person riding bike on the street quickly, text "The Art of Balance, 8 Mantras to help juggle life and training"

8 Mantras to help balance life. Balance is an art, not a science. It is not black and white; what works for one person may not work for another. I do not believe that there is a singular key to creating balance, but rather that harmony arises when you do your best to embrace the present in each and every moment. There will be times when life is tough and feels completely out of balance. Sometimes it is just the nature of things that need to get done and commitments beyond sport.

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HYDRATE Freezer Popz

INFINIT Freezer pops surrounded by strawberrys and lemon slices, text "Hydrate popz"

It’s that time of year. When outdoor training and activities ramp up, and so do the temperatures. If you’re like me, this time of year you also find yourself craving slushies, popsicles, and just about anything frozen. But did you know there’s actually a biological reason your body craves these frozen treats? Ice, icy liquids and slurries can be awesome tools to helping your body regulate temperature. Frozen and icy liquids can help with body temperature regulation in a couple ways.

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