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Quotables From Our Loyal UK Customer Base
Jess Draskau Peterson, GB Triathlete and consistent top five finisher at Iroman distance(Pro Women), whose three-hour run leg is one of the best in the women’s field.
infinIT is an awesome product. I don’t want to sound cheesy but it's a revolution in the sports-drink industry. infinIT really is truly tailored to an individual's needs.

Mark Green, Sports Physiotherapist, a national and international level competitor in both running and multi-sport events.
If everyone has the same experience I've had with infinIT, it will just sell itself.

Jenny Gowans, Pharmacologist, editor of Healthcare Republic, second place finisher at Ironman Frankfurt 2006 (F30-34) and two time Hawaii Ironman qualifier.
 I’m loving my infinIT recovery drink. I’ve been lactose intolerant since birth and don't seem to have nearly as many stomach issues with infinIT as I do with other sports drinks.

Andy Bass, General Manager Toshiba Computer Systems UK, a regular Ironman & marathon competitor.
 I can run a sub 3 hour straight marathon but pre-infinIT in an Ironman it was always swim, bike and walk. I’ve never been able to eat much before the start of a race and my stomach just can’t process any food during it. I kid you not, on infinIT, for the first time in my entire Ironman career I flew the run!
In Norseman there are no aid stations, but you can have a support vehicle. You stop, they fill up your camelback with infniIT and stick a ton of ice in there with it.....ahhh, bliss!! I got far more calories down me than ever before, that’s so important if you don’t want to die on the run.
For me its the neutral flavour I love and the fact you can formulate it to have many more calories per serving than any of the other sports drinks out there.
After you’ve done your first Ironman it’s about ‘competing not completing’. I’m making any future races null and void unless I get within 15% of my normal marathon time, I'm convinced infinIT is going to help me get there!.

Piet Hein Schramm, Investment Banker and Ironman triathlete
 I tried nearly all types of nutrition but my stomach just couldnʼt handle any of the other sports drinks out there in long distance endurance events. They were all too sweet for me. After a while, Iʼd just feel sick. I always craved something salty. In one race I tried taping a small tube of Pringles to my handlebars but it didnʼt work too well!
The reason infinIT works so well for me is that you can set the taste level to your own preference which in my case is nearly zero, resulting in a nearly salty tasting sports drink.
I started using infinIT in 2004 by shipping it from the USA having read much about it and visiting their website. From then onwards, nutrition (the most important part of endurance racing) was sorted and it took me within seconds of qualifying for Ironman Hawaii. Now its available in the U.K. which is great news for all E.U. based athletes.

Richard Melik, 20 time marathon runner and Ironman triathlete
 I have got on very well with infinIT this year. I've designed my own custom mix based on the long distance formula with less flavour. It tastes strange initially but the further you ride the better the slightly salty taste is as your body begins to crave salt. It also means you don't get that horrible sickly feeling coming to the end of the ride where you can't stomach anything sweet. Once on the run, I personally then switch to gels and coke, but some others use infinIT throughout the whole race.
The other real bonus is it simplifies the whole nutrition process. I mix 2 bottles of concentrate containing 3 hours of calories in each, and then just pick up water from the aid stations for my aero bottle on the front. Other than that I take 1 bar and 1 gel for an occasional treat to keep me interested, but I nearly always come back to T2 with half a bar and the gel still in my pocket.

We love receiving feedback on how infinIT has helped you! Please do send us any comments you have.
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